The 137th edition of The Championships has concluded and achieved an array of milestones, including more than two billion impressions on social media.
RECORD ATTENDANCE
This year’s Championships saw more than half a million people welcomed to Wimbledon, with 526,455 guests passing through the gates across the Fortnight, including a new record attendance on Day 12.
Mirroring the unprecedented demand for tickets through this year’s Public Ballot, there was strong interest in on-the-day tickets via the Queue, despite the persistent wet weather. New for this year, the Queue Village was particularly popular with its food and drink offering, live tennis on a big screen and activities from our Official Partners.
Tens of thousands of guests purchased tickets on the day, with a Grounds Pass costing just £30 for the first eight days of play, reducing to £25 for days nine to 11, and £20 for the last three days.
TV COVERAGE
The BBC’s coverage of Wimbledon was streamed more than 50 million times on BBC iPlayer and BBC Sport online. On BBC One, a peak audience of 7.5 million tuned in to watch Carlos Alcaraz defend his gentlemen’s singles crown.
US audiences showed their enthusiasm for The Championships once more with a cumulative reach of more than 26 million viewers, the highest number since 2019.
ESPN’s coverage of the ladies’ singles final attracted a 40 per cent increase in viewers on 2023.
The Hill in New York, Wimbledon’s iconic US event, returned for a third year for finals weekend in a new, enhanced and larger location by Brooklyn Bridge, with 6,735 attendees experiencing a taste of Wimbledon state side.
SOCIAL MEDIA
Wimbledon’s social media following increased by 20 per cent on last year – bringing the total following to over 20 million. Social posts across the grass court season, and The Championships, achieved more than two billion impressions, a 19 per cent increase on 2023.
WIMBLEDON RETAIL
The Wimbledon Shop enjoyed its largest ever in-store and online sales with top sellers including the Wimbledon Whites range, strawberry themed lines, towelling and headwear products.
In its 10th anniversary year, the Wimbledon Foundation welcomed 1,200 guests from 60 charity partners and raised more than £225,000 through the proceeds of the Ticket Resale scheme, supported by Barclays.
There was continued support for refugees and those displaced by conflicts around the world, with 1,000 refugees, along with staff and volunteers from 11 partner organisations, welcomed to Wimbledon to enjoy a day at this year’s Championships.